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_ Brand Identity

Music Festival Visuals

 

Designing cohesive visuals for Night Voices, an electrifying 2022 electronic music festival.

Rosha approached us to develop a visual brand identity that embodied their core product—paper—and their name's essence. To achieve this, we designed a logo that integrates the initial ‘R’ and a sheet of paper, symbolizing both the tangible nature of their products and their innovative approach to the industry.

Using green as the primary color, we reflected Rosha’s commitment to sustainability and eco-conscious practices. The result is a versatile, memorable logo that resonates with their audience and aligns perfectly with their brand values.



 

Rosha, a brand specializing in paper production and sales, sought a logo and visual identity that would set them apart. Our approach involved combining the letter ‘R’ with a paper-inspired design, a concept that seamlessly tied their name to their primary product. Green was chosen as the logo’s color to emphasize sustainability, a key aspect of their brand ethos. The final design not only captured the essence of paper but also communicated professionalism and environmental awareness, creating a strong connection with Rosha’s target audience and laying a foundation for a recognizable and impactful brand identity.