Petit Lapin Restaurant

Creating a charming French-inspired brand identity for Petit Lapin, Gastown’s authentic Bar à Vin.

Petit Lapin, an authentic French Bar à Vin in Gastown, Vancouver, needed a visual identity reflecting Parisian charm. We designed a logo incorporating a French beret, a rabbit’s face, a wine glass, and a fleur-de-lis, encapsulating the restaurant’s playful elegance. The use of French blue and red enhances the brand’s connection to its cultural roots.

The cohesive branding extends across signage, menus, and digital platforms, immersing guests in a sophisticated yet casual dining experience. From the intimate ambiance to the curated wine list and elegant small plates, Petit Lapin’s identity evokes the magic of Paris, right in the heart of Vancouver.

+75%

Consumer Connection

80%

Market Differentiation

+40%

Brand Recognition Boost

Petit Lapin, Gastown’s newest Bar à Vin, offers an authentic French dining experience inspired by Parisian charm. To capture the essence of this elegant yet approachable concept, we crafted a logo featuring iconic elements: a French beret, a rabbit’s face, a wine glass, and a fleur-de-lis. The palette of French blue and red further connects the restaurant to its cultural heritage, creating a visually striking identity. From menus to digital platforms, every branding detail reflects sophistication and warmth, mirroring the refined yet casual vibe of Petit Lapin’s noshes, boards, and unique weekly wine features. It’s Paris, reimagined in Vancouver.